PR & Social Media Manager

PR & Social Media Manager

Wego.com - Singapore

Job Description

The Role

As PR & Social Media Manager you will generate buzz about Wego in consumer and travel industry media. You will target journalists working across newspapers, TV, radio, magazines, blogs and other online publications. The consumer focus will be on the Asia-Pacific region but to reach the travel trade you will be working globally. You well leverage your extensive experience with Twitter, Facebook and LinkedIn to help develop a prominent and appropriate voice for Wego.

Responsibilities

• Plan and implement comprehensive PR and Social Media program
• Provide input to global and local marketing teams
• Set short and long-term communications strategy
• Generate coverage for Wego in consumer and travel industry media
• Handle day to day media queries
• Maintain existing media relationships and develop new contacts
• Regularly meet with/telephone editors to discuss editorial opportunities.
• Write and edit news releases and editorial features
• Proactively seek out and react to story and interview opportunities
• Media monitoring
• Identify new journalists, publications, blogs and forums to target
• Monitor editorial calendars for opportunities
• Develop periodic and occasional reports about travel industry trends, consumer travel preferences, etc by datamining Wego’s search results

To Apply

Email your resume and cover letter to careers@wego.com with “PR & Social Media Manager “ in the subject field of your email.

Desired Skills & Experience

Requirements

• Undergraduate degree in Mass Communications, Journalism, Public Relations, Social Media or related field preferred
• You must be digital native. You probably write a blog and have a significant present on Twitter, LinkedIn and Facebook going back a couple years. Your online presence should tell us everything we need to know about you.
• Ability to write clearly and in an engaging fashion. Include links to any articles you’ve had published
• Real-world social networking skills
• Travel industry experience will be looked upon favourably
• Media savvy
• Journalism or PR experience would be advantageous.
• You should know how to help a journalist without annoying them
• Skills to manage a virtual team working for you remotely
• Ability to crunch large amounts of data to derive insights

Company Description

Wego is Asia-Pacific’s leading travel search engine. Like millions of others, you may have visited our site already. Surely you’ve seen the “powered by Wego” tag on the travel channels of major regional web portals such as Yahoo!, MSN, eBay and others.

We search over 150 airlines, hotel chains and travel agencies to find consumers the absolute best deal. We then deep link consumers right into the travel site’s booking engine so they don’t need to retrace their steps. We’ve also plugged in the world’s best hotel review engine – featuring guest satisfaction scores and an easy-to-click tag cloud interface.

We are growing by leaps and bounds and need smart, motivated people to join us.